Tremor International Ltd (AIM: TRMR), a global leader in advertising technologies, announces that its media division RhythmOne, has launched its programmatic advertising platform in Europe.
The Platform is among the largest in the world, with a potential reach of 334.3 million unique customers globally.* Its strong publisher relationships offer advertisers direct access to premium and diverse multiscreen supply, it is connected to major Demand Side Platforms (‘DSPs’), and it optimises the process of effectively connecting publishers to advertisers, eliminating the need for clients to work with multiple partners.
The Platform is also aligned with RhythmOne’s Data Management Platform, which builds tailored audiences using proprietary data. This enables Tremor to drive incremental demand to supply partners whilst differentiating its supply to demand partners. Additionally, the Platform is equipped with RhythmGuard, RhythmOne’s proprietary brand safety technology, which actively combats fraud and invalid traffic within the marketplace.
There are further synergies anticipated from RhythmOne’s integration into the enlarged Group, including expansion initiatives and enhancements for the platform, such as direct connections to the Group’s Tremor Video premium demand, as well as the potential to capitalise on the Group’s international footprint.
Ofer Druker, Chief Executive Officer of Tremor International, commented:
“We are delighted to announce another strategic milestone for the enlarged group as we seek to further capitalise on our expanded operational footprint.
“By launching this platform across Europe, Tremor gains exposure to millions of potential new customers, increases brand recognition, enriches the adtech ecosystem and further diversifies the Group’s revenue streams.”