The Mission Marketing Group PLC – Half-year Report

The Mission Marketing Group PLC – Half-year Report

The Mission Group plc (“MISSION”, “the Group” or “the Company”) is pleased to announce its unaudited interim results for the six months ended 30 June 2019 and sets out its new positioning.


Interim results

·      Revenue from continuing operations* up 9% to £39.2m (2018: £36.1m)

·      Headline** profit before tax up 10% to £3.4m (2018: £3.1m)

·      Headline** diluted EPS up 9% to 3.12 pence (2018: 2.85 pence)

·      Net bank debt £5.1m (30 June 2018: £7.8m)

·      A strong second-half bias again predicted

·      Pathfindr progressing well



·      Interim dividend increased by 10% to 0.77p (2018: 0.70p)

·      Payable on 29 November 2019 to shareholders on the register at 1 November 2019


Repositioning of MISSION

·      New positioning to reflect MISSION‘s coming of age

·      A real and credible alternative to the established agency networks

·      Focus will be on developing creative partnerships, not just marketing communications

·      Collaboration and co-working moving to a new level

·      Fewer but larger Agencies


* Continuing operations exclude the results of BroadCare, sold on 12 November 2018

** Headline results are calculated on continuing operations and excluding the profit/loss on investments, acquisition-related items and start-up losses


David Morgan, Chairman, commented: “The Group continues to make good progress and I am really pleased with how James Clifton is settling into his role as Chief Executive. Today’s evolved positioning as the alternative group for ambitious brands, with a new visual identity, is a bold and confident statement about what MISSION is today and where it can be tomorrow”

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