Ten Lifestyle Group plc (AIM: TENG), a leading technology-enabled lifestyle and travel platform providing luxury concierge services to private and corporate clients, is pleased to announce the creation of a short story by award-winning actor and author, Ben Moor. Ten commissioned the story to bring to life its business and vision in a way that cuts through the limitations of being a listed business to inspire prospective investors with the Company’s potential.
Ben has brought to life Ten’s services via four characters that live in the near-future where daily life such as travel, living, entertainment and dining are all organised and anticipated by Ten’s concierge services.
The video and short story can be found here: https://www.tenlifestylegroup.com/a-chain
Discussing the story, Alex Cheatle, CEO of Ten Lifestyle Group, said: “Although we have enjoyed the marginally higher profile that came after our IPO and listing on AIM, we are the only business of our kind to have ever listed on the London Stock Exchange and are considered small-cap. This brings significant challenges when it comes to illustrating for private investors what our business could look like in the future as almost none but the very richest have access to sell-side research and comment.
“Even institutional investors may struggle post MiFID II if they do not have contracts in place with the very limited number of brokers which follow us. To try to help, we have taken the decision to commission a piece of creative content from well-known author and actor Ben Moor to illustrate how our services could impact the lives of users in the (near) future. The content, ‘Imagine a Future with Ten’, is light-hearted and fun but more importantly is available to all investors.
“We believe that our services to customers lead the way in our markets. We hope that commissioning fun, useful and creative content will also lead the way in communicating with investors.”