Taptica International Ltd – Integration Update

Taptica International Ltd (AIM: TAP), a global leader in advertising technologies for brand advertising and performance-based mobile marketing, announces that the Group’s brand advertising division, Tremor Video DSP, has successfully combined its video advertising capabilities with RhythmOne to launch Private Marketplace Packages.

The Group will now be able to provide advertisers with premium supply inventory through owned, controlled and extended packages, known as Tremor Video PMPs. This will enable marketers to share their stories with unique, highly relevant and qualified audiences with Tremor Video PMPs providing high-quality video supply through invitation-only, auction-based marketplaces owned and operated by Taptica (previously RhythmOne). Additionally, these PMPs utilise the Company’s RhythmGuard technology, ensuring their scalability, precision and quality.

The PMP offering will include four different types:

• Contextual – increasing the relevance of advertisers’ messaging through content targeting
• Demographic – ensure advertisers engage target audiences effectively based on age and gender
• Performance – reach consumers across desktop, mobile and connected TV (CTV)
• Advanced TV – captivate key audiences within high-quality and highly viewable content across CTV

Ofer Druker, Chief Executive Officer of Taptica International, commented:

“Combining RhythmOne’s and Taptica’s video advertising capabilities was a key element of the rationale underpinning the merger of the two businesses and the launch of Tremor Video PMPs will allow advertisers to show their videos in some of the most highly sought-after environments in the digital space.

“We look forward to beginning to capitalise on the synergies generated by the merger with the launch of Tremor Video PMPs serving as an excellent example of the opportunities that we expect to deliver in the near-term.”