Taptica International Ltd – Integration Update

Taptica International Ltd (AIM: TAP), a global leader in advertising technologies for brand advertising and performance-based mobile marketing, announces that the Group’s brand advertising division, Tremor Video DSP, has launched the Creative Studio, a dedicated team of industry experts whose primary focus is on the innovation of video advertising solutions.

The Creative Studio utilises a combination of technology, data and market experience to deliver industry-leading digital advertising solutions which enable brands to creatively impact their target customers in an increasingly complex digital advertising ecosystem. These customised video solutions are tailored to individuals’ interests and habits with the intention of driving consumers towards consideration and conversion, as well as heightening their brand loyalty. Additional branding and interactive elements include end cards, shoppable and 360-degree video. The heightened levels of consumer interaction provided by these elements are designed to resonate with specific audiences and amplify customer experience and engagement.

The launch of the Creative Studio follows the combination of Tremor Video DSP’s and RhythmOne’s video capabilities and will be central to the ongoing development of the Group’s offering as it further extends its footprint in programmatic video and connected TV (CTV).

Ofer Druker, Chief Executive Officer of Taptica International, commented:

“We believe the Creative Studio offers unparalleled innovation, production and consultation services to meet clients’ needs. This launch marks another milestone in the integration of RhythmOne, as we continue to augment our offering in order to capitalise on the growing global market opportunity in digital video advertising.”