Synchronica plc – US$ 1.28m deal with emerging markets Device Manufacturer

Synchronica plc – US$ 1.28m deal with emerging markets Device Manufacturer

Synchronica plc, the AIM listed mobile email, instant messaging and data synchronisation provider, announces that it has signed an agreement with an emerging markets focused Device Manufacturer to bundle Synchronica’s award winning Mobile Gateway with its handsets in a deal generating $1.28 million of revenue to Synchronica in H1 2010.
The Device Manufacturer has committed to bundling Mobile Gateway with guaranteed minimum volume commitments over a period of 18 months. Synchronica will receive a number of milestone payments during this 18 month period with the first payment expected before the end of the year.

The Device Manufacturer, which focuses particularly on the emerging markets in countries of the former Soviet Republic and Asia, will offer Mobile Gateway bundled phones under its own brand. This announcement emphasises the company strategy to market Mobile Gateway to manufacturers of mobile handsets as well as the mobile operators themselves.

Synchronica’s Mobile Gateway provides push email and mobile synchronisation services and has recently been expanded to include instant messaging, news feeds and access to popular social networking sites. Mobile Gateway is based on industry standards and requires no additional software client to be downloaded to the handset and enables push email for the broadest range of handsets, from high-end Smartphones to low-cost, entry-level devices.

Carsten Brinkschulte, CEO of Synchronica, said, “The Commonwealth of Independent States (CIS) is a key growth market for mobile data services where the number of mobile phone subscribers has now easily surpassed the population, yet fixed and mobile broadband penetration is still considerably lower than the world average. This deal will strengthen our position in the CIS where our products are already well established with three mobile operators in live operation. By working with Device Manufacturers, we can further accelerate the roll out of Mobile Gateway across emerging markets where there is increasing demand for mobile internet access, but financial constraints have so far prevented mass-market adoption.“

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