Synchronica plc Contract Win with African Operator

Synchronica plc Contract Win with African Operator

Synchronica plc, the AIM listed mobile email and data synchronisation provider, announces it has received a purchase order for US $ 165,000 from a North-African mobile operator for an initial 20,000 user license of its award winning mobile email product Mobile Gateway. The order is the first order received through a major network equipment provider, emphasising the importance to Synchronica of using channel partners to drive roll-out to the widest possible number of territories and network operators.

The operator plans to use Synchronica’s Mobile Gateway technology to offer a push mail and mobile synchronisation service to its subscribers with the service being introduced over the next month, a demonstration of the short delivery times that can be achieved for such installations. Synchronica’s technology does not require an additional software client to be downloaded to the handset and enables push email for the broadest range of handsets, from high-end Smartphones to low-cost entry level devices.

A recent study from Ernst & Young (Africa Connected: A telecommunications growth story) found that market penetration of mobile phones in Africa has grown rapidly and has now reached 37%. According to the study, market penetration is expected to rise to more than 60% by 2012. From 2002, Africa has seen its number of mobile phone subscribers climb by a compound annual growth rate (CAGR) of 49.3%, compared to a CAGR of about 27.5% in Brazil and Asia.

Carsten Brinkschulte, CEO of Synchronica, said, “This deal re-affirms the validity of our strategy to use major global resellers to introduce our award winning technology into a wide variety of countries and operators, thus driving our organic growth. The African telecommunications market is expanding at pace and with growth expected to be faster than any other region over the next three to five years, it is key for Synchronica’s strategy. Operators are looking to use Mobile Gateway to increase ARPU and reduce churn by introducing addictive data services to the mass-market. Unlike many other vendors, we can offer operators products which can address the entire range of handsets resulting in faster takeup-rates and helping to reduce churn, attract new customers and drive additional revenues.”

About Synchronica
Synchronica plc develops and markets mobile email and synchronization solutions for mobile operators and device manufacturers. Products include the award-winning push email and synchronization solution Mobile Gateway, and the device backup solution Mobile Backup. Based on industry-standards, Synchronica can reach the built-in email and synchronization clients of more than 2 billion mobile devices on the market today.

Service providers in emerging and developed markets use Synchronica products to offer mobile email, PIM synchronization, and backup and restore services to consumer and business subscribers. Synchronica Mobile Gateway 4 offers a comprehensive multi-protocol mobile email solution introducing Email-to-SMS and Email-to-MMS as well as Push-to-WAP gateways.

Headquartered in England, Synchronica has a development centre in Germany and presences in the USA, Hong Kong, and Dubai. Synchronica plc is a public company traded on the AIM list of the London Stock Exchange (SYNC.L). More information is available at

About Mobile Gateway
For Smartphones and mid-range feature phones, Mobile Gateway provides push email and synchronisation services using industry standards Push IMAP and SyncML without requiring additional software clients to be installed on the handset.

For entry-level handsets, Mobile Gateway provides email-to-SMS, email-to-MMS gateways and Push-to-WAP browser access – ideal for emerging markets, where PC-based access is limited and entry-level devices dominate. Users of entry-level handsets can send and receive emails as a standard SMS or MMS; their replies are then converted back to email.

Mobile Gateway also includes a document transcoding engine, which allows a variety of attachments, such as Word and PDF documents, to be displayed on mass-market phones. The transcoding engine also optimizes images for display on a mobile phone, thereby reducing bandwidth requirements.

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