Sosandar PLC – Interim Results

Sosandar PLC – Interim Results

Significant strides in sales growth delivered alongside improvements in efficiency. Trading in line with management's expectations.

Sosandar PLC (AIM: SOS), the online women's fashion brand, is pleased to announce its results for the six months ended 30 September 2018.

Financial Highlights

  • Revenue increased 407% to £1.84m (6 months to 30 September 2017: £0.36m)
  • Gross margin improved 9 percentage points to 55% (6 months to 30 September 2017: 46%)
  • Gross profit increased 498% to £1.01m (6 months to 30 September 2017: £0.17m)
  • Underlying EBITDA loss of £1.96m (6 months to 30 September 2017: £1.11m loss)
  • Period-end cash balance of £2.6m (before the post period-end placing described below)

Operational highlights

  • Order growth of 446% to 43,979 orders
  • Increased repeat orders by 615%
  • Conversion rate increased by 107bps to 2.75%
  • Customer database grew 320% to 84,500
  • Increased the number of SKUs by 20% and broadened the size range
  • More than doubled both Facebook and Instagram followings, and launched Instagram shopping
  • Seamlessly re-platformed onto Magento 2 ecommerce platform increasing website functionality
  • Now operating seven days a week with Clipper Logistics
  • Costs as a percentage of revenue significantly decreased

Post Period

  • Successful placing raising £3.0m
  • Record sales achieved in October 2018

Performance against KPIs

6 months ended 30 September 2018

6 months ended 30 September 2017

Change

Sessions

1,599,709

480,320

+233%

Conversion rate

2.75%

1.68%

+107bps

Number of orders

43,979

8,049

+446%

Average Order Value

£105.42

£96.78

+9%

Returns

52%

44%

+800bps

New Customers

24,853

5,375

+362%

Repeat Orders

19,126

2,674

+615%

As at 30 September 2018

As at 30 September 2017

Change

Customer database

84,500

20,125

+320%

 Ali Hall and Julie Lavington, Co-CEOs, commented:

"We are delighted to be reporting another period of significant financial and operational progress for the Company as we have made steps forward across the business. We have set out a clear growth plan and are delivering on it. The exceptional growth in revenue, increased average order values and surge in repeat orders is evidence of how well we are engaging with an underserved market of women and testament to the quality and unique design of our products. It is pleasing that increasing sales have been matched by strong advances in efficiency throughout the business.

"Trading continues to be in line with management's expectations and sales momentum has continued post period, with strong trading in the autumn across all product categories including partywear. September and October delivered consecutive record months for revenue, as well as orders, traffic and conversion rate. We are very excited by Sosandar's long term prospects and look forward to the rest of the financial year with confidence."

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