PureCircle Expands Portfolio with New Stevia Sweetener

PureCircle Expands Portfolio with New Stevia Sweetener

PureCircle, the world's leading producer and marketer of high purity stevia products, announces the launch of a new proprietary breakthrough stevia sweetener, under the trade name Alpha.  The new sweetener will now be offered as the Company's best tasting product when used to formulate to deeper calorie reductions levels.   The Company has filed for extensive patent protection for the ingredient, globally.

Alpha is a natural fit within the PureCircle product portfolio as a 100% natural, high purity stevia sweetener.  It consists of a proprietary combination of steviol glycosides developed as a solution for products seeking 50-100% calorie reductions.

Following extensive sensory and application development work in PureCircle's Global Application Center, in Oakbrook, Illinois, marked improvements were identified versus existing stevia sweeteners on the market.  Formulation improvements have been identified in applications from teas, to juices and dairy product, to flavoured waters and carbonated soft drinks.

In particular, its composition allows for a more rounded sweetness and less bitterness at higher sugar replacement levels.  Alpha is expected to play an important role in PureCircle's existing portfolio, including Reb A, SG95 and PureCircle Flavor NSF-02.

Timing of the launch is ideal to align with customers' preparation for stevia approval in Europe, expected later this year.  Alpha is now being offered as a leading ingredient alongside Reb A and SG95.  The sweetener meets JECFA specifications and is available immediately for use in global markets where stevia is approved. 

Commenting on the launch, Magomet Malsagov, Chief Executive Officer for PureCircle said, "PureCircle continues to demonstrate that at our core we are an innovation company.  Our decades of research into natural sweeteners, put us in a unique position to identify and quickly commercialize the best that stevia has to offer.  We continue to work closely with our customers on Alpha and other new pipeline ingredients which we will bring to market.  The pace of innovation and development in our labs continues to accelerate."

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