Playtech signs long term Gala Coral contract

Playtech signs long term Gala Coral contract

Playtech Limited, the international software and content provider to the online and land-based gaming industry, is pleased to announce that it has signed a significant, long-term software contract with major international gaming group, Gala Coral, to provide its leading technology platform and gaming products to Gala Coral for its online gaming businesses.
 
Gala Coral has a substantial online gambling business which includes a major presence in the UK bingo market as well as casino, poker, live casino and sports betting. It has an international online presence through the Eurobet brand, which is also regulated in Italy. In the UK and Italy, Gala Coral is a substantial land based operator with more than 2,000 betting shops, together with 142 bingo clubs and 27 casinos.
 
Playtech will provide a full range of gaming products, in addition to its cutting-edge IMS gaming management platform which will be utilised across all products available to Gala Coral players, to provide full player management, player retention and back-office tools. This is a unique offering that will allow Gala Coral to enjoy advanced management tools across all areas of its business. The platform will support Gala Coral's entire product range, including sportsbetting, and it is expected that the migration from existing suppliers to the Playtech platform and products will commence in the first half of 2012. ?
Gala Coral is an existing licensee of Playtech through its GTS games platform and operates over 6,500 gaming terminals which utilise Videobet software. As part of the agreement Gala Bingo will migrate to Virtue Fusion, which will result in the Virtue Fusion network further cementing its position as the industry's largest bingo network.
 
Playtech's CEO, Mor Weizer said: "This is an important deal for Playtech and we are delighted to be working with Gala Coral which is a leading gaming operator across a broad range of products in the land-based and online market places."
 
"The strengthening of our relationship also sees a significant opportunity for both companies as Playtech's powerful IMS becomes the sole management and back office technology platform for a major operator, including for third party products. The ability to manage and optimise players' activities across all products has great benefits as it allows Gala Coral to address players' needs and maximise its performance at the same time. This deal recognises our platform's technological leadership and we are confident it will provide Gala Coral with the player management tools and functionality to drive its entire online business."

 
Gala Coral's Group CEO, Carl Leaver, commented: "Gala Coral already enjoys a strong working relationship with Playtech and this deal will help drive our next phase of growth. Playtech's software is market leading and, together with Gala Coral's strong brands, will underpin our future success."

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