MicroSalt placement SaltMe! Crisps in MR Williams-TEKCAPITAL PLC

MicroSalt placement SaltMe! Crisps in MR Williams-TEKCAPITAL PLC

MicroSalt® gains placement of its SaltMe! low sodium crisps

in MR Williams Inc. ("MR Williams")


Tekcapital Plc (AIM: TEK) the UK intellectual property investment group focused on creating valuable products that can improve people's lives, is pleased to announce the placement of all four flavours of its SaltMe! Crisps with MR Williams in Henderson, North Carolina.


"We are very excited about the placement of our SaltMe! low sodium crisps with MR Williams. This introduces our low sodium crisps to the energised C-Store market segment. MR Williams is a distributor known for its well articulated alignment between retailers and vendors to maximise performance.

Excess sodium consumption is one of the leading contributors to hypertension and heart disease. Placements like this are the best way to provide consumers with great tasting, healthy products with less sodium," said Rick Guiney, CEO of MicroSalt®.


About MR Williams

MR Williams has been in business for 40 years selling products and service to the convenience store industry. Their coverage includes North Carolina, South Carolina, and surrounding states up to Delaware and down to Georgia. They stock over 4,000 food service items regularly and recently completed an 85,000 square foot addition to their dry warehouse, and 8,000 square foot addition to their freezer/cool dock to support the growing demand of foodservice clients. For more information: https://mrwilliams.com/about/


About MicroSalt®plc

MicroSalt, is the developer and manufacturer of a proprietary low-sodium salt called MicroSalt®. We are passionate about improving peoples' lives with better-for-you seasonings and snacks by taking the lead in the industry by providing the best low-sodium salt solution, based on the mechanical transformation of the salt particle itself. This solution is the only one that delivers real salt flavour because it is salt. Our new patented technology produces salt crystals that are approximately one hundred times smaller than typical table salt, delivering a powerful saltiness as the micro-grains dissolve in the mouth, with approximately 50% less sodium consumption. Additionally, the ultra-small particle size enhances product adhesion, which reduces waste and provides improved flavour consistency. MicroSalt® and SaltMe® are registered trademarks of MicroSalt Inc. To learn more about MicroSalt please visit https://www.microsalt.co


Tekcapital owns approximately 87% of the share capital of MicroSalt plc and 92% of MicroSalt Inc., its U.S. subsidiary.  


About Tekcapital plc

Tekcapital creates value from investing in new, university-developed discoveries that can enhance people's lives and provides a range of technology transfer services to help organisations evaluate and commercialise new technologies. Tekcapital is quoted on the AIM market of the London Stock Exchange (AIM: symbol TEK) and is headquartered in the UK. For more information, please visit www.tekcapital.com.

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