Manx Telecom Plc (AIM: MANX), the leading communication solutions provider on the Isle of Man, is delighted to provide the following update on the progress of Goshawk Communications, which sits within Vannin Ventures, Manx Telecom’s international growth vehicle, towards the UK launch of its innovative hearing enhancement product.
In September 2018, Manx Telecom announced the launch on the Isle of Man of MT clearSound, a new, personal mobile phone product which dramatically improves the clarity of mobile phone calls. At the same time Manx Telecom announced that the underlying Goshawk technology would be made available in the UK via the EE mobile network. In December at a Capital Markets Day, Manx Telecom provided further detail on the planned rollout using an MVNO structure, including the intention to unveil a new consumer-facing brand in February.
Today Goshawk Communications announces the brand name for the mobile phone proposition it will launch in the summer of 2019 as ‘Audacious’. In line with the plan outlined at the Capital Markets Day, a company trading under this name and operating from its own premises under the leadership of CEO Rob Shardlow is now driving the continued development of the proposition and launch planning activities. Its current focus is on further building industry relationships and building the organisation’s capability, before moving on to build consumer awareness nearer to launch.
The brand name will be supported by a vibrant brand identity, which delivers against three core design principles, which have proven importance with target customers – clear, human and connected.
In parallel with the launch of ‘Audacious’ in the UK market, Matthew Turner, Founder of Goshawk Communications, continues to drive the strategic development and global scaling of the proposition. He has secured three technology award nominations and two speaker slots at Mobile World Congress later this month to raise the profile of the technology within the global mobile network operator community.
Rob Shardlow commented: “I am proud to announce ‘Audacious’ as our brand name, in the UK. It captures, powerfully, the ambition that we have to improve peoples’ lives and the confidence we have that this will be possible.”
Gary Lamb, CEO of Manx Telecom, said: “This marks another important step in the development of our plan to commercialise and scale the innovative and valuable Goshawk technology. We look forward to the launch of ‘Audacious’ as a new MVNO business in the UK, later this year.”