INNOVATIVE EYEWEAR CANADIAN PARTNERSHIP-TEKCAPITAL PLC

INNOVATIVE EYEWEAR CANADIAN PARTNERSHIP-TEKCAPITAL PLC

Innovative Eyewear, Inc. Partners with New Look Vision Group

to Provide Smart Eyewear in Canada

Tekcapital Plc (AIM: TEK), the UK intellectual property investment group notes that Innovative Eyewear, Inc. ("Innovative Eyewear" or "Innovative") (NASDAQ: LUCY; LUCYW), the developer of ChatGPT enabled smart eyewear under the Lucyd®, Nautica®, Eddie Bauer® and Reebok® brands, is pleased to announce that Lucyd smart frames are now available at NewLook.ca and in ten select New Look stores in Quebec. New Look is a leading eyewear retailer with over 450 stores in the US and Canada.

Harrison Gross, CEO of Innovative Eyewear said:

 "We are thrilled to introduce our frames to Canadian eyeglass customers on the market-defining New Look website as well as in several of their beautiful stores in Montreal. When you enter a New Look store, you know you are in for an eyewear experience like no other. This is clear from the moment you meet their incredible staff, expansive selection of quality frames, and attention to detail in both their online and in-store experiences. We look forward to introducing their clientele to our innovative and unique smart frames."

Michael Tovey, SVP of Frames and Product Development for New Look Vision Group said:

"The integration of eyewear with smart technology is something that our group has become increasingly interested in over the past few years. With these frames from Lucyd, we are able to offer a product that is technologically advanced, well-designed, and well-priced."

New Look was recently named as one of Canada's Best Managed Companies and received an Excellence in Retailing award in 2023. Shop Lucyd Eyewear at New Look by visiting here

About New Look Vision Group Inc.

New Look Vision Group is the largest optical group in the eye care industry in Canada and has been rapidly expanding in the United States since its acquisition of Edward Beiner in March 2020, its partnership with Black Optical in 2021, and the acquisition of LOH in December 2021. New Look Vision Group has a network of 489 locations operating mainly under the Iris, New Look Eyewear, Vogue Optical, Greiche & Scaff and Edward Beiner banners and a laboratory facility using state-of-the-art technologies. For additional information please visit www.newlookvision.ca.

Image courtesy of New Look Vision Group

About Innovative Eyewear, Inc.

Innovative Eyewear is a developer and retailer of cutting-edge smart eyewear, under the Lucyd®, Nautica®, Eddie Bauer® and Reebok brands. True to our mission to Upgrade Your Eyewear®, our Bluetooth audio glasses allow users to stay safely and ergonomically connected to their digital lives and are offered in hundreds of frame and lens combinations to meet the needs of the optical market. To learn more and explore our continuously evolving collection of smart eyewear, please visit www.lucyd.co.

Tekcapital currently owns 5,189,086 shares of Innovative Eyewear, Inc. (approximately 40%).

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