GAN plc (GAN), an award-winning developer and supplier of enterprise-level B2B Internet gambling software, services and online gaming content in the United States, today announces that GAN and Greenwood Gaming & Entertainment, Inc. trading as ‘Parx Casino’ have launched Internet sports betting in the Commonwealth of Pennsylvania and as of yesterday, is now available online 24/7 following a three-day soft launch period.
Parx Casino’s nominated third party sports betting application software provider KAMBI was integrated by GAN into the GAN Platform. Parx Casino patrons can also link their Reward Card online to their counterpart Internet gambling account, enabled by GAN’s U.S. patented integration framework. Internet casino gaming is expected to launch on July 15, subject to all requisite regulatory approvals.
- Pennsylvanian regulated Retail Sports betting is forecast to generate in excess of $100m1 in gross win in the first 12months and Internet Sports betting is forecast to generate a further $189m2 in the same period, in addition to the Pennsylvanian regulated Internet Gaming market forecast to generate $200m3 in gross gaming revenue online during the first twelve months of operation.
- Parx owns and operates the #1 land-based casino property in Pennsylvania located a short distance from Philadelphia, Pennsylvania’s largest city. In the most recent fiscal year ended June 30, 2018, Parx Casino generated $570m from on-property slot machines and table games, representing an 18% share of the Pennsylvania’s $3.2bn gaming market.
- GAN’s US-patented technology enables Parx Casino patrons enrolled in the on-property loyalty program, to sign up online and instantly link their reward cards to their online account permitting those guests to trade in their reward points earned from on-property gaming for cash online and/or to earn rewards points from Internet gaming and/or sports betting to be subsequently redeemed on-property.
Dermot Smurfit, Chief Executive Officer of GAN commented:
“Following the launch in Pennsylvania earlier this week, GAN now offers clients a premium Platform equipped with multiple options for integrated Sports betting. We look forward to pairing this seamlessly alongside GAN’s market-leading Internet casino product that utilizes our patented technology for leveraging on-property reward programs.”
John Dixon, Chief Operating Officer of Greenwood Gaming & Entertainment, Inc commented:
“GAN has now ably demonstrated its abilities with both its overall Platform and sports betting integration capability. By leveraging GAN’s proven Platform, Parx Casino has rapidly deployed Internet sports betting, integrated with our XCLUB on-property rewards program, to become the second Internet sports betting operator to launch in the Commonwealth of Pennsylvania.”