DP Poland PLC – Final Results

DP Poland plc release final results for the full year to 31 December 2018.

24% increase in System Sales, 18% growth in revenue, 66 stores open to-date

Financial highlights:

• 24% increase in System Sales¹ to 72m PLN 2018 (58m PLN 2017)
• 6% like-for-like⁸ growth in System Sales 2018 on 2017, adjusting for delivery area splits⁹
• 18% growth in revenue to 60m PLN 2018 (50m PLN 2017)
• 85% increase in corporate store EBITDA
• 21% increase in commissary gross profit¹⁰
• Group EBITDA⁵ loss (£1.92m⁶) 2018, versus (£1.78m⁷) 2017
• Group loss for the period (£3.79 m⁶) 2018, versus (£2.63m⁷) 2017

Operational highlights:

• 77% of delivery System Sales ordered online 2018 (75% 2017)
• 9 new stores opened in 2018, 3 further opened in 2019 to-date
• 66 stores open to-date, across 30 towns and cities

Peter Shaw, Chief Executive of DP Poland said: “In spite of a challenging second half to the year we achieved a 24% increase in System Sales and significant growth in both corporate store EBITDA and commissary gross profit in 2018. Understanding the external factors that negatively impacted sales growth, namely the unusually warm and dry weather and unprecedented levels of advertising spend by the two main delivery aggregators, has informed our sales and marketing response in 2019.

We have launched an innovative marketing campaign for 2019 featuring bespoke video and image content that will run throughout the year on digital, rather than traditional, channels, including YouTube, Facebook and Instagram. Alongside this campaign we are trialling a partnership with the largest delivery aggregator, Pyszne (Takeaway.com) and early signs of significant incremental sales look promising as we leverage Pyszne’s significant advertising spend.

The share placing completed at the end of February gives the business the requisite funds for further corporate store openings and investment in sales and marketing.”