Bidstack Group plc (AIM: BIDS.L), the native in-game advertising group, is pleased to announce that it has signed a contract with Codemasters, the AIM listed award-winning video game developer and publisher, to provide native in-game advertising within two of Codemasters’ titles, beginning with DiRT Rally 2.0, the sequel to the successful BAFTA nominated DiRT Rally.
Bidstack will provide native in-game advertising that will enable brands to reach a unique gaming audience through some of the most recognised racing franchises in the world.
The three-year exclusive contract positions Bidstack to manage the virtual advertising real estate for Codemasters across multiple platforms.
According to Codemasters, Dirt Rally 2.0 will launch on the PlayStation®4 computer entertainment system and the Xbox One family of devices including the Xbox One X and Windows PC, on Tuesday 26th February 2019.
James Draper, CEO, said, “Our agreement with Codemasters, a AAA rated games developer, provides us with further evidence that our proprietary technology is relevant and in demand by the world’s leading games creators.”
Frank Sagnier, CEO of Codemasters, commented, “We’ve been impressed by both the technology and brand reach of the Bidstack team. Most importantly they understand the importance of the quality of our assets and the need to deliver a solution that appeals to both brands and our loyal gamers. We look forward to working with them.”