AUDIOBOOM LAUNCHES ADVET CREATOR TOOL-AUDIOBOOM GROUP PLC

AUDIOBOOM LAUNCHES ADVET CREATOR TOOL-AUDIOBOOM GROUP PLC

Audioboom launches AdVet creator tool

Audioboom (AIM: BOOM), the leading global podcast company, is pleased to announce the launch of AdVet, a new proprietary tool for creators that automates the booking of premium, host-read advertising.

AdVet has been rolled out to the top 200 podcasts in the Audioboom Creator Network, following a successful test phase during which transaction times for bookings were reduced by more than 60%.

Creators utilizing AdVet are presented with premium advertising opportunities in real time. The tool enables them to accept ad campaigns with one-click, and receive bookings immediately.

AdVet will be used to process more than 500 advertising campaigns each month. It will significantly reduce transaction times, improve audience targeting, increase ROI for brands, and will optimize Audioboom's win-rate of brand budgets.

Audioboom's creators can now access AdVet alongside other key ad-tech tools including AdRip for inventory creation and Showcase, the Company's global advertising marketplace.

Audioboom's CEO, Stuart Last, commented: "AdVet is a key component in optimizing revenue across the platform. It removes friction from the ad-sales process, ultimately leading to stronger campaign performance and increased revenue opportunity for Audioboom and our creators. We continue to innovate in ad-tech to ensure we remain the preferred destination for the best creators and advertisers in podcasting."

 

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