Audioboom Group PLC – BOOM – Trading Update

Audioboom Group PLC – BOOM – Trading Update

Audioboom (AIM: BOOM), the leading global podcast company, is pleased to announce that it has continued its strong sales momentum, with signed advertising bookings after less than six months of this year now representing more than 99% of the recently upwardly revised market expectations for revenues for the year ending 31 December 2021. 


In light of this continued strong trading, and the prospects for the months ahead, the Board now expects that Audioboom will generate revenues significantly in excess of current market expectations for the year and an increased adjusted EBITDA.


This performance has been driven by recent developments in relation to Audioboom's content- focused expansion plan. Highlights include:


-      Continued expansion of Audioboom's ad tech capabilities and associated revenue streams, enabling the re-monetisation of the network's extensive back catalogue of content

-      High demand for premium advertising inventory which has enabled the Company to increase average ad unit pricing by 22% versus 2020, while achieving a greater than 97% fill rate on Audioboom's top 15 shows

-      Successful Audioboom Originals Network (AON) launches including Dark Air with Terry Carnation, The Southern Tea, and Dark History - a show which hit number 1 on the Apple Podcast Chart in the US, UK, Canada and Australia following its launch on 2 June 2021. Episode 1 of Dark History has received more than 2 million listens

-      Continued audience growth through new content partnerships and AON launches, highlighted in the June 2021 Triton Digital Podcast Report, in which Audioboom remained the fourth largest podcast publisher in the US, by weekly reach, while growing its weekly reach by 69% on the same period in 2020 as per the latest report


The Board is also pleased to note that with effect from 27 May 2021, Audioboom has been included in the MSCI Micro-Cap Index.

The Company will announce its interim results for the six-month period ending 30 June 2021 on 20 July 2021.

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