AUDIOBOOM CLIMBS GLOBAL PODCAST RANKERS-AUDIOBOOM GROUP PLC

AUDIOBOOM CLIMBS GLOBAL PODCAST RANKERS-AUDIOBOOM GROUP PLC

 

Audioboom Climbs Global Podcast Rankers and Captures Market Share

 

 

Audioboom (AIM: BOOM), the leading global podcast company, is pleased to announce it boosted its position on the latest podcast industry rankers and has captured significant US market share.

 

Audioboom climbed to 4th position on the February 2024 Triton Digital podcast ranker for the US - the world's largest podcast market. The ranker - based on unique audience - saw the Company overtake radio giant Audacy to become the fourth largest podcast publisher operating in the country.

 

Audioboom continues to grow its market share at speed in the US. Triton's weekly download ranker shows that the Company's market share expanded by 15% over the past year, with the Audioboom Creator Network now responsible for 9% of downloads in the ranker (up from 7.8% in February 2023).

 

Audioboom also climbed to 4th position in the latest Triton Digital Australian ranker - overtaking SiriusXM and becoming the largest international publisher in the region. Casefile - a true crime podcast that is part of the Audioboom Creator Network - regained the number 1 spot on the Top Podcasts chart.

 

Audioboom's success follows the successful launch of new podcasts in the Audioboom Creator Network including Matt & Shane's Secret Podcast and The Why Files, as well as the retention of key network podcasts including True Crime Obsessed, The Tim Dillon Show, and Crime Weekly.

 

The Company will continue to bring new top tier podcasts with strong audiences to the platform in 2024.

 

Across the podcast industry, consumption levels have been impacted by Apple's iOS17 update. Released in September 2023, this update changed how the Apple Podcasts app downloaded episodes, with industry-wide downloads decreasing by an average of 32%. Audioboom welcomes the change - part of the continued maturation of the industry - as it provides more accurate consumption data, which in turn will improve return-on-investment for brands advertising in podcasting and long-term revenue upside opportunity for publishers.

 

Audioboom's CEO, Stuart Last, commented: "While the Apple iOS17 update has disrupted the industry's view on measurement, what is clear is that Audioboom continues to move faster than our competitors globally. In the US we have captured market share and become the 4th largest podcast publisher in the most important media market in the world."

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