ATTRAQT Group PLC – Partnership with Early Birds

ATTRAQT Group PLC – Partnership with Early Birds

Attraqt Group plc (AIM: ATQT) is pleased to announce its strategic partnership with Early Birds, a market leader in AI-driven ecommerce personalization in France. 

The partnership will see Attraqt and Early Birds combine their best-of-breed ecommerce capabilities to offer retailers an enhanced personalization solution. The two companies will jointly pursue new business opportunities and each look to cross-sell their specialist capabilities to their customers.

The partnership will provide Attraqt with further opportunities for commercial growth through the provision of a clear route to market in the French retail industry. Alongside this, the partnership will allow Attraqt to rapidly and cost-effectively provide its customers with access to an enhanced personalization solution, underpinned by best-in-class data architecture and AI, increasing Attraqt’s value proposition for both current and potential new clients. 

Early Birds builds personalization strategies at scale and is a specialist in using AI to deliver better conversions, improved operational efficiencies and ultimately more valuable experiences for retailers’ customers. Early Birds works with a range of brands including Cdiscount, La Redoute and The Fork.  

The commencement of this partnership is in line with three of the Group’s strategic priorities, as announced in the Group’s 2018 Annual Report: enhancing partnerships, replicating UK success in other geographies, and increasing the speed of innovation with a particular focus on AI. 

John Raap, Chief Partner and Strategy Officer at Attraqt said:

“We’re delighted that our partnership with Early Birds offers customers a rare opportunity to accelerate phenomenal shopper experiences in an omnichannel environment. This is a market dominated by vendors who tend to offer retailers an ‘either/or’ approach to expertise in search, merchandising and personalization.  Together with Early Birds, we can now confidently offer retailers an incredibly powerful toolkit of solutions across the customer journey- embedded in our mutual capabilities in delivering smart data insights and AI-automation.” 

Laëtitia Comès, co-Founder at Early Birds says: 

“Our partnership with Attraqt signals our maturity in the ecommerce market, and we are thrilled to be able to extend our reputation of being personalization leaders beyond the French market. Together with Attraqt, our investment in developing and deploying the best AI-algorithms alongside this newly gained layer of sophisticated search and merchandising will certainly drive new standards for ecommerce experiences for our existing and mutual customers.”

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