Formerly Kin Group plc, acquired Bidstack in August 2018.
Bidstack is a provider of native in-game advertising that is dynamic, targeted and automated, serving the global video games industry across multiple platforms. Its proprietary technology is capable of inserting adverts into natural advertising space within video games. The key benefit of native in-game advertising over non-native variants (e.g. video rolls and banner ads) is that it appears authentic and “natural” to the environment and does not adversely affect the gamer’s experience. In addition, Bidstack’s advertisements cannot be excluded with ad-blocking software and the gamer cannot, and has no need to, skip through the advertisement. Bidstack’s advertisements retain and can enhance the authenticity of the game’s artwork.
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