accesso Technology Group plc (AIM: ACSO), the premier technology solutions provider to leisure, entertainment, cultural and hospitality markets, has announced an expansion of its partnership with Merlin Entertainments to implement a combination of accesso’s ticketing, queuing and guest experience solutions at The Bear Grylls Adventure in Birmingham, England.
The Bear Grylls Adventure will combine accesso Passport®, accesso LoQueueSM, The Experience EngineTM and accesso PrismSM, here renamed BearTag, to deliver an unparalleled user experience to its guests. Upon arrival and check-in, each guest will receive a BearTag loaded with their custom itinerary, which will guide them through their chosen adventures with live messages and reservation notifications throughout their visit. The technology will also enable guests to make secure, cashless payments for meals and merchandise, receive marketing offers in real-time and claim free photos from their unforgettable experience.
This expansion is an indication of Merlin Entertainments’ trust in accesso and is a further demonstration of the power of accesso’s integrated offering. The Bear Grylls Adventure opened to the public in October as a permanent attraction at the NEC campus.
Paul Noland, CEO of accesso, commented:
“As one of the largest attractions’ operators in the world, Merlin Entertainments has a long history of delivering new and innovative experiences for its guests. We’re thrilled to expand this relationship by offering The Bear Grylls Adventure a holistic technological ecosystem that drives operator revenue while bringing the guest experience to a new level.”
James Thomas, General Manager at The Bear Grylls Adventure, commented:
“The technology Accesso provides is truly the future of our industry. Through this partnership, we’re providing our guests with personalized and unique access to their experiences, whether they’re swimming with sharks or freefalling in our indoor skydiving wind tunnel. With just the swipe of a finger on the BearTag touch screen, our visitors have a world of adventure at their fingertips.”