7digital Group plc (AIM: 7DIG), the global leader in B2B digital music solutions, is pleased to announce it has signed a contract with Triller, an AI-powered music video platform, to provide access to music (preview clips) and manage label reporting. The Triller platform currently has over 29 million users, across 14 countries and five continents. The agreement covers an initial 18-month period and will contribute to 7digital revenues in 2018 and beyond.
Simon Cole, CEO of 7digital, commented: “We are delighted to be announcing this deal with Triller. 7digital is expert at providing access to music for innovative platforms of this type, having previously partnered in 2016 with musical.ly, another fast-growing social media platform based around video and music with a strong international footprint. Triller’s product represents one of the ways in which audiences now consume and share content online, creating a new revenue stream within digital music and significant potential for growth.”
Mike Lu, CEO of Triller, commented: “This relationship between Triller and 7digital gives video content creators and Triller influencers even greater opportunity to share their talents and make their mark on the social media world using the latest chart-topping hits. 7digital’s prominent presence in countries outside of the U.S. will help to further increase Triller’s global footprint.”
Last month, Triller announced a new monetization model that helps influencers raise money from fans, brands and music labels for purpose-driven goals.
Triller raised a $4.5 million seed round in May 2016 and a $5 million Series A funding round in February 2018, with plans to expand its AI technology and develop the brand as a talent discovery platform.